レノボ・グループ

レノボ・グループ

募集職種詳細

Web Sales

Digital Marketing Sr. Specialist

職務内容 This position is responsible for direct response marketing strategy development and execution for NEC Lenovo Japan direct(eCommerce) business to maximize its revenues & profits and to improve customer experience & satisfaction. Your focus area will include various business segment including Server/Phone/Monitor etc.

■Roles and responsibilities
Marketing strategy/plan development based on market/customer/competitive analysis and its execution to maximize revenue and profit of direct business

・Yearly/quarterly marketing plan development for ROI and revenue maximization utilizing multiple marketing programs thru both of online (i.e. Search, Email, Affiliate) and offline (i.e. DM)
・Advertisement creative direction to production team for marketing performance maximization
・Co-working with advertisement agencies to develop marketing strategy and execution plan, give operational directions
・Report marketing performance in weekly review
・Co-working with other department (i.e. product, corporate communication, finance, service, development ) to lead marketing planning and execution
・Maximize customer experience & satisfaction by creatives and UI/UX improvement

■Key Interaction with:
・NEC Lenovo Japan Group
・Corporate Communications
・Product Marketing
・Segment Marketing (for Indirect channels)
・Finance
・Web Production
・Lenovo international
・Global/ Asia Pacific Digital Marketing Team 
応募資格 Must Have – essential
・2+ years of experience in direct marketing including Digital
・1+ years of experience in marketing or customer strategy
・Experience in making business decisions through quantitative/qualitative analysis
・Direct marketing skill
・Strong logical thinking capability
・Business level English skills (ref. TOEIC800+)
・Knowledge on web analytics tools and method of measuring marketing ROI

Good to have – desirable
・Experience in running eCommerce business
・Marketing experience in direct marketing for small-mid business customers
・Experience in professional firms .e.g Strategy Consulting firm
・Experience in UI/UX improvement
・Marketing strategy/plan development with customer segmentation/lifetime value approach
・Knowledge on IT industry and PC technologies (e.g. technical terms)
・Knowledge and experience on social media 
勤務地 Akihabara, Tokyo