Mobile Business Group
The Marketing Manager role is a broad marketing role to oversee and manage all aspects of marketing communication for smartphones in Japan.
Marketing Manager manages the combination marketing communications and product marketing roles within the country. Marketing's role is to manage marketing communications within each market – driving appropriate brand and product positioning consistent with the global guidelines, ensuring strong brand presence, excellent marcom execution both above and below the line.
The Marketing Manager is expected to manage all customer touch-points – ranging from PR, to digital (owned, earned and paid), to offline media. For sales to happen demand must be created and then converted to sales. In markets where we do not have a Retail Manager present, the Marketing Manager is expected to also cover some aspects of retail marketing and retail management.
Since Motorola Japan is at the launching phase of the business, the Marketing Manager is expected to be an effective hands-on player, and be a team leader in the later phase.
Drive the flawless execution of Motorola Smartphones customer value proposition across all touch-points.
Owns Product Marketing function within each country. Leverages competitive analysis to understand the competitive context, a deep understanding of Motorola’s product portfolio & roadmap, combined with the product value proposition to develop the product marketing plan, which is a key element in the country 4P plan.
Understand & Document Buyer Behavior
Work with the regional marketing and WW marketing team to understand buyer behaviour and document the buying cycle specific to the core target audience for each market Fully leverage the global brand surveys and market research data and drive the process of documenting buyer behavior so as to form the core of the marketing programs.
Manage the Brand Identity
Be the owner of brand identity guidelines within the country and clearly communicate the core brand values to all in-country stakeholders. By this process execute a consistent brand across all touch points.
Media Planning & Execution
Develop a media plan in line with the marketing and business objectives. Manage the media buying process effectively and efficiently, in compliance with procurement guidelines. Ensure tight linkage of media plan with all other marketing mix elements. Create a closed loop reporting system, so that all media spending is tied back to marketing impact and business results.
Integrated Marketing Planning & Execution
The Marketing Manager is expected to be the point of integration of all marketing execution across media choices – above-the-line, below-the-line, digital (owned, paid, earned), PR – so that all programs are executed in a seamless and integrated fashion.
Conceptualize, plan, design, execute and track demand generation programs to drive demand. Ensure tight linkage of the demand programs with retail execution.
Budget Planning & Management
Manage the quarterly budget allocation for marketing programs, manage the budgeting and PO process using MIMT, and manage any POE process as required for compliance with funding requirements. Track the business results of marketing programs against marketing spend to report Marketing ROI metrics.
PR is a one of our most important elements. The marketing manager will manage the media relations within the country. The clear focus of the PR should be product PR and not corporate PR. The product content will come from the WW teams, the marketing manager will need to manage the outreach and engagement with the local media and influencers, through a combination of media events and on-going interactions. The objective is to maximize the earned media coverage for Motorola products in the local media.
A key element of the marketing mix is partner co-marketing, done in conjunction with T1 business partners, key channel account or operators. A part of the quarterly marketing plan process, the Marketing Manager will create a well crafted co-marketing plan aligned to specific business objectives, clear business outcomes and well defined set of roles and responsibilities for each party.
Since a majority of our products are sold through third party retail stores, it is important to work on retail marketing to drive visibility and marketing execution at point of sales. The Marketing Manager will work on retail point-of-sales messaging in form of furniture and fixtures, and printed material.
Must have hands-on know-how on utilizing digital marketing tools such as FaceBook, Twitter, Search Engine Optimization, Google Analytics,etc.
||• Minimum 5 years experience with marketing management at a country level
• Experience with within smartphone and/or technology marketing a must
• Experience with 360 degree execution in marketing – integrating retail, online/offline, marcom, PR and partner marketing
• Needs to be fluent in English
• Startup player, entrepreneurial player, and team player