レノボ・グループ

レノボ・グループ

募集職種詳細

Marketing

Marketing Project Manager

職務内容 Job Brief
We are looking for an experienced Marketing Project Manager to lead our Marketing department. You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.
Our Marketing Project Manager position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.
Ultimately, you should be able to increase our market share and ensure brand consistency.


Responsibilities
• Set specific marketing goals
• Analyzing our brand positioning and consumer insights
• Conducting research to identify market trends and target customers’ preferences
• Monitor market trends, research consumer markets and competitors’ activities
• Research market to identify new opportunities
• Use customer feedback to ensure client satisfaction
• Design and implement marketing strategies aligned with business targets
• Generate innovative ideas to promote our brand and our products
• Translating brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Address advertising needs
• Ensuring brand presence in online and offline channels
• Ensure brand consistency through all marketing channels
• Develop Marketing campaigns (ATL/BTL)
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Oversee new and ongoing marketing and advertising activities
• Liaise with internal teams and ensure brand consistency
 
応募資格 • Proven work experience as a Marketing Project Manager
• Demonstrable experience with marketing campaigns (ATL/BTL) and web technologies (e.g. online tools and social media)
• Familiarity with SEO/SEM and Google Analytics
• Understanding of Brand Building (Creating Brand communication and Managing Brand metrics)
• Excellent communication skills (verbal and written)
• Strong analytical skills
• Team management skills
• BSc degree in Marketing or relevant field
 
勤務地 Akihabara, Tokyo