Digital Marketing Manager for EC
||This position is responsible for direct marketing strategy development and execution for NEC Lenovo Japan direct business and increase SMB acquisition, maximize Revenue/GP and customer satisfaction for SMB customer to maximize its revenues and profits
■Roles and responsibilities
Marketing strategy/plan development based on market/customer/competitive analysis and its execution to maximize revenue and profit of direct business
・Mid-long term marketing strategy development including required market research and analysis
・Yearly/quarterly marketing plan development with quantities KPIs, i.e. revenue, spend and ROI.
・Marketing ROI and revenue maximization by optimizing multiple marketing programs thru both of online (i.e. Search, Email, Affiliate) and offline (i.e. DM)
・Marketing performance report in weekly division meeting
・Manage the rollout of marketing automation tools and integration with other platforms.
・Oversee content creation in the form of whitepapers, case studies, brochures, trade articles, videos and press releases.
・Plan and execute various events across the region, including networking sessions, seminars, speaking engagements and trade shows.
・Oversee marketing-generated inbound leads, ensuring that the database is comprehensive and well-segmented for targeting purposes.
・Report and information sharing thru regular conference call with global marketing team
・Direction and people management for marketing stuff
・Co-working with other department (i.e. product, corporate communication, finance, service, development ) to lead marketing planning and execution
■Key Interaction with:
・NEC Lenovo Japan Group
・Segment Marketing (for Indirect channels)
・Global Digital Marketing
・5+ years of experience in direct marketing including Digital
・Minimum of 2 years’ experience of B to B industry
・Experience in making business decisions through quantitative analysis
・Strong logical thinking capability
・Business level English skills (ref. TOEIC800+)
・Knowledge on web analytics tools and method of measuring marketing ROI
Good to have−desirable
・Experience in running eCommerce business
・Business experience in IT Industry
・Marketing experience in direct marketing for small-mid business customers
・Experience in professional firms .e.g management consulting
・Knowledge on IT industry and PC technologies (e.g. technical terms)
・Knowledge and experience on social media